From the Publishers Weekly post:
Founded by a group of gaming developers looking to provide quality book content for kids, Epic! is a newly launched subscription e-book service offering access to a curated selection of children’s e-books for $9.99 a month. The service offers a book recommendation engine, offline reading and launches its free iPad app today with a one-month free trial and a one-year discount rate of $79.99.\
Check out the video here.