Apple is touting its new iPad for students with a vibrant spot that features children using the device to film themselves joyfully learning about gravity for a homework assignment by dropping a watermelon from a bridge and throwing a mattress from a roof. The ad is set to the narration of Jack Prelutsky’s poem, “Homework! Oh, Homework!” by gravelly-voiced ad veteran Mark Fenske.
The latest iPad film from Apple just about sums up how life is for kids today: their world is digital, but they don’t know what a “computer” is.
The beautifully shot ad follows a day in the life of a young independent girl who sets out to explore with only an iPad Pro and her bike. Along the way, she chats to a friend and virtually signs his plaster cast, uses Apple Pencil to turn a puddle into an aquatic scene, compiles a quick newsletter and flips through a comic strip.
At the end of the spot, her mom asks her “What are you doing on your computer?” “What’s a computer?” she asks innocently. It’s charming. And scary. What’s more, she’s lying on the grass next to an Apple logo.
Google’s Family Link app lets parents hand down their old Android gadgets to their kids without worrying about what they could end up downloading from the Play Store or finding online. They just have to create a Google account for their kids and download the app, which went public Thursday.
“Some parents, spouses, teenagers … are finding that texting [each other inside the same house] can sometimes actually make a household run more smoothly,” according to a Boston Globe front-pager by Beth Teitell:
“Tired and hungry after a day of high school and sports, Isaiah Ramsey likes to collapse on his bed, grab his phone, and place a mobile dinner order. To his mom. In the next room.”
“Digital natives who are accustomed to summoning everything from their phones — restaurant meals, consumer goods, Uber — are lounging in their rooms and tapping out requests for service from their parents. ‘Can you bring my charger?'”
“Parents who were initially horrified at the seemingly impersonal communication mode have not only made their peace with it — they’re deploying it themselves. ‘It’s the only reliable way to reach them when they’re upstairs,’ said Remi Dansinger, a mother of three … They are always looking at their phones — at Snapchat or Instagram — so they can’t pretend they don’t see my messages.'”
A fifth-grade student in New Jersey used YouTube video tutorials and a 3D printer to design five fidget spinners. The student says he went through several prototypes before finding a design that worked.
“Toddlers who spend time playing on smartphones and tablets seem to get slightly less sleep than those who do not, say researchers. The study in Scientific Reports suggests every hour spent using a touchscreen each day was linked to 15 minutes less sleep. However, those playing with touchscreens do develop their fine motor skills more quickly. Experts said the study was “timely” but parents should not lose sleep over it.”