A Digital Whizz-Kid Asks ‘What’s a Computer?’ in Apple’s Spot for IPad Pro

From the Ad Age post with link to video –

The latest iPad film from Apple just about sums up how life is for kids today: their world is digital, but they don’t know what a “computer” is.

The beautifully shot ad follows a day in the life of a young independent girl who sets out to explore with only an iPad Pro and her bike. Along the way, she chats to a friend and virtually signs his plaster cast, uses Apple Pencil to turn a puddle into an aquatic scene, compiles a quick newsletter and flips through a comic strip.

At the end of the spot, her mom asks her “What are you doing on your computer?” “What’s a computer?” she asks innocently. It’s charming. And scary. What’s more, she’s lying on the grass next to an Apple logo.

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