Is coolness done for Snapchat? That’s what Facebook CEO Mark Zuckerberg had to admit in 2013 as teens fled his social media platform for the Venice upstart once their parents started to join. Now Snapchat CEO Evan Spiegel may have to face the same reality, as his ephemeral messaging app is growing in popularity among older demographics.
According to a recent comScore report, the percentage of Snapchatters among smartphone users age 25 and up has multiplied by seven in the past three years. Some 38 percent of older millennial smartphone users age 25-34 use the app, and 14 percent of those 35 and older do, up from 5 percent and 2 percent three years ago.