Fisher-Price Reveals Code-a-Pillar Toy, Designed to Teach Coding to Preschoolers

From the BizJournals post:

The Think & Learn Code-a-Pillar had its first public airing Tuesday at a media event before the annual Consumer Technology Association conference in Las Vegas.

The $50 toy is scheduled to be launched this fall, according to a Fisher-Price fact sheet.

The toy is designed to teach coding, but it will not include the screen and keyboard combination that might be expected, according to Fisher-Price. Instead, it will teach preschoolers using easy-to-connect segments of its body which cause it to move in different ways, the company said.

When children connect segments to make the toy move, it teaches sequencing, and when they figure out a sequence to create a path for it to reach, it teaches programming, Fisher-Price said. The Code-a-Pillar will also include a companion app that adds new challenges to the toy and reinforces over learning such as counting and patterning.

The Code-a-Pillar made big waves during CES – the huge annual tech show known for being a place where companies unveil new gadgets. It has already been featured in such places as Gizmodo, Engadget and CNET, and is part of Fisher Price’s Think & Learn line that will include at least three more toys this year, according to The Verge.

More details on the line and those toys are expected to be unveiled at the New York International Toy Fair in Manhattan in February.

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