From The Telegraph article in the UK –
For most authors the prospect of their books sending readers to sleep would be horrifying.
But the latest publishing phenomenon which is topping the Amazon charts is a book which promises to do just that, at least for children.
The Rabbit Who Wants To Fall Asleep, has been created by Swedish behavioural psychologist and linguist Carl-Johan Forssen Ehrlin and is currently outselling Harper Lee’s Go Set A Watchman and Paula Hawkins The Girl on The Train.
The 26 page paperback, which is the first self-published work to ever top the Amazon charts, uses psychological and positive reinforcement techniques to help children relax, focus and eventually drift off.
Parents are instructed to yawn frequently, emphasise certain words and speak in a slow and calm voice when reading words in italic. Although it has pictures, children are asked to just listen rather than read.