From the Digital Book World post:
For all the time millennials are spending on digital platforms, they aren’t dropping everything in order to read on them.
Less clear is how come, and what, if anything, publishers can do to get more digital natives to live up to that title.
Voicing the familiar worry that “we’re losing an entire generation of readers” to the enticements of other media, one digital publishing start-up boldly offers to redefine the e-reading experience as “an all-out assault on the senses.”
But that might be very hard to do.