Teens Still Prefer Print, But For How Long?

From the EContent article:

Article ImageRead an old-style, no-batteries-required, turn-too-fast-and-get-a-paper-cut kind of book lately?

Chances are many of the teenage bookworms you know have as well. Teens are showing a preference for good ole printed books as industry watchers consider the roots of the connection and the impact on publishing.

Recent figures from the measurement firm Nielsen tell the tale: 54% of teens ages 13 to 17 strongly or generally prefer print, with 28% having no preference, and 18% strongly or generally preferring ebooks, according to Nielsen’s “Understanding the Children’s Book Consumer in the Digital Age: Fall 2014 report.”

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