The Walt Disney Co. is launching a new line of learning tools designed to help parents encourage kids 3 to 8 to learn outside of school. Disney Imagicademy begins with a series of mobile apps but will later expand into other products such as books and interactive toys. Over time, the target age will also grow to include older kids.

To start, Disney is launching an iPad app called “Mickey’s Magical Math World” on Dec. 11, focused on math-based activities such as counting, shapes, logic and sorting.