CCFC Asks AT&T to Pull the Plug on BabyFirst U-verse App

From the Campaign for a Commercial-Free Childhood (CCFC) website:

As if urging parents to use television or tablets with babies isn’t bad enough, AT&T has partnered with BabyFirst to introduce the first-ever “second screen” experience for infants and toddlers. The new BabyFirstTV U-verse app encourages babies to use an iPad while watching TV.

The American Academy of Pediatrics recommends no screen time for children under two. When there’s no evidence that even one screen benefits babies, marketing a second one is unconscionable.

Please tell AT&T to pull the plug on the BabyFirst U-verse app.

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