Kids Have Opinions About Smartphones; Tablets, Too

Although they’re not generally the target consumer for high-end electronics, kids are using smartphones and tablets in increasing numbers and are showing a clear preference among brands.

According to advertising consultancy Communicus, one-third of American pre-kindergarten-age children have a tablet specifically used by them, while two-thirds of kids regularly use tablets. Among those that don’t have tablets, 50% ask their parents to buy them one.

Read the full MediaPost article here




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