From the edSurge post:

When it comes to teaching students to code, finding cheap or free software isn’t the problem. But finding cheap or free personnel who are trained in curriculum and coding instruction? Now, that’s a challenge.

In comes Google, who hopes to solve that problem with CS First–a program designed by a team of educators and computer scientists to get students interested in coding through after-school and summer programs, but at a very low cost. In fact, the average cost of running a CS First club? Zero dollars–if you follow Google’s model.