From the Publishers Weekly article:
Disney Publishing Worldwide is launching Disney Story Central, an online portal of interactive titles for kids aged 3-7. The story platform launches July 10 with more than 100 e-books, a book recommendation engine, a rewards system and the ability to set up personalized accounts for each child.
The Disney Story Channel app and website offers downloadable e-books based on popular Disney franchises. New titles will be added each month and content will be aligned with recent releases of Disney movies and TV shows. The app/website is not a subscription service; e-book downloads are made via a token system (sold via the app/website in quantities of 1 to 50, each token equals one book) that allows kids to make their own e-book purchases under parental management. The titles feature Disney’s “read-along” technology, which allows kids to read themselves or hear an audio rendition of the text.