From the BizJournals article:
In just two days, an iPad app focused on teaching kids how to code reached its $25,000 fundraising goal on Kickstarter. So far, the app, called ScratchJr and being developed in a MIT Media Lab and Tufts collaboration, has raised more than $45,000 since it launched March 17.
Organizers of the project describe ScratchJr as an introductory programming language that “enables young children (ages 5-7) to create their own interactive stories and games. Children snap together graphical programming blocks to make characters move, jump, dance and sing.” ScratchJr uses Scratch, a free educational programming language geared towards kids and developed at MIT.