Kids E-Reading Grows Exponentially

A report released at the Digital Book World 2014 conference “paints a compelling picture of Kids’ e-reading continuing to grow sharply, with two-thirds of children 13 and under now reading digital books—and with 92% of those kids doing so at least once a week.”

Key findings:

  • Kids’ e-reading continues to grow sharply, with two-thirds of children 13 and under now reading digital books—and with 92% of those kids doing so at least once a week.
  • Weekly e-reading increased among this age group, but daily e-reading has increased across all ages as well, with 50% of e-reading 2-5 year olds now enjoying digital reading daily, and 44% of older kids doing the same.
  • Almost half of parents (48%) say that their children have expressly asked to purchase a print version of an ebook they own and have read; with 54% of kids asking for an ebook of a physical book they own.
  • Tablets remain the preferred e-reading device for kids overall
  • Parents of e-reading children are most comfortable with ebooks priced between $3.50 and $9.00, paying $7.00 on average for a children’s ebook, a figure that has risen steadily over the past year
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