Moms with Young Kids More Likely on Social Media Sites

New analysis from Experian Marketing Services, a provider of integrated consumer insights, targeting and cross-channel marketing, found that moms with young kids, defined as children under the age of 5, are often more active on social media, more likely to shop using mobile devices and more open to engage with brands across digital touch-points than other segments of moms and consumers at large. The analysis focused on the unique online, mobile and shopping behavior of young moms and offered suggestions for brands looking to expand their reach and relevance with these moms.

 

 

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