Many of the big social networks have decided not to court kids because it’s time consuming and hard to make their services legally compliant for that demographic because of the Children’s Online Privacy Protection Act (COPPA). But disposable photo messaging service Snapchat is rolling out a kid-targeted platform, SnapKidz, a message-free sandbox that is accessible through the traditional SnapChat app.
Kids can experiment with drawing and taking photos, saving the results onto a phone or tablet. No messages can be sent or received through the platform so everything is local — and COPPA compliant — as SnapChat doesn’t directly access any information from the child.
Although Tablettoddlers isn’t a fan of the SnapChat app for adults, it’s a smart strategy to hook ’em while they’re young so they could be loyal for a long time. In many ways, SnapKidz could be the next generation of children’s social media, and one that manages to toe the line between pleasing kids, parents and government.