Amazon Making Strong Streaming Play with Viacom Kids Deal

Good news for those of us who live and die by the kids shows streamed via Netflix, Hulu Plus and Amazon Prime.

Viacom and Amazon announced a deal that grants exclusive rights to Nickelodeon’s popular preschool shows such as Bubble Guppies, Dora the Explorer and The Backyardigans.

Amazon currently has a smaller streaming audience than Netflix, but the Viacom deal makes sense for the opportunity for licensing tie-ins around the consumer products Amazon sells, like DVDs, “Dora” backpacks and “SpongeBob SquarePants” beach towels.

Tablettoddlers is now feeling much better about shelling out $79 per year for Amazon Prime.  Keep the deals coming, Big Media!

Always Be Closing



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