Netflix’s increased focus on children’s programming is seen as a departure from the tactics of traditional premium pay TV channels such as HBO, Starz and Showtime, whose original shows tend to be tailored to adults. It also ramps up the competition for children viewers with Amazon, which said last month it will produce three new original kids shows for members of its Amazon Prime subscription plan.
In December, Netflix announced it will offer Disney movies, starting with films released in 2016.
Cutting the cord is looking better and better to Tablettoddlers…
Hat tip to friend of Tablettoddlers @just_kate for this great Lifehacker post.
From the piece: “Whether or not your child grows up to be the next Zuckerberg, programming is a highly useful skill for him or her to learn. It teaches vital problem-solving, creativity, and communication skills. Plus, it can be downright fun for you both. Here are some of the best tried-and-true apps for teaching kids of all ages how to code.”
President Obama recently announced an ambitious plan to get 99 percent of American students connected to lightning fast Internet within five years. Obama said that American schools, where only 20 percent of students have access to high-speed Wi-Fi, is falling behind nations like South Korea, where he says 100 percent of students are wired.
As the world inevitably gets flatter and knowledge becomes even more powerful, this news is music to Tablettoddlers’ ears.
According to a recently released Northwestern University study, the majority of parents in the U.S. are largely unconcerned about their young children’s media use despite 70% of parents saying that smartphones and tablets, aka “digital babysitters” don’t make parenting easier.
The study, “Parenting in the Age of Digital Technology,” also challenges the assumption that smartphones and tablets have become today’s “go-to” parenting tools. Instead, parents say they are more likely to turn to toys or activities, books, or TV when trying to keep kids occupied.
More from the report:
— With the exception of video games, parents think more positively than negatively about the impact of media (TV, computers and mobile devices) on children’s reading and math skills and their creativity.
— Parents’ most consistent concern about digital media is their negative impact on children’s physical activity.
— Parents view video games more negatively than TV, computers or mobile devices. Parents rated video games as more likely to have a negative effect on children’s academic skills, attention span, creativity, social skills, behavior and sleep than any other medium.
— Parents view computers as less harmful to their kids than TV or mobile devices.
Amazon currently has a smaller streaming audience than Netflix, but the Viacom deal makes sense for the opportunity for licensing tie-ins around the consumer products Amazon sells, like DVDs, “Dora” backpacks and “SpongeBob SquarePants” beach towels.
Tablettoddlers is now feeling much better about shelling out $79 per year for Amazon Prime. Keep the deals coming, Big Media!