CNBC Talks Generation I

Really nice roundup piece on CNBC about ‘Generation I’ and the app wars for the “milk and cookie set.”

From the article:

“If you’ve seen a baby take to an iPad before she can walk or say “Mommy,” you know that the “mobile natives” are born into a different world—an intuitive one of touchscreens—than even their predecessors, the “digital natives.”

We just bought a Kindle Fire and without ever seeing one, my 6 year-old daughter figured out the OS in literally less than a minute and was watching SpongeBob SquarePants via the Hulu+ app.

Digital natives, indeed.

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