Disney Announces Virtual Toy Box with ‘Infinity’ Gaming Experience

Disney recently announced what the company is calling its “most ambitious gaming initiative ever” — Disney Infinity.  The platform will turn Disney and Pixar characters into animated superheroes, allowing Mr. Incredible to run alongside Mike Wazowski for example, in a virtual “toy box.”

The gaming platform will launch in June across all consoles, including the Xbox 360, PlayStation 3, Nintendo Wii, and Wii U — and will roll out in phases on mobile devices and the Web throughout the year.

Folks, plain and simple, Disney has done it again.  They’ve basically taken the concept behind Activision’s Skylanders and just quadrupled the ante.  Well played, Disney.  Well played indeed.


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