Times Columnist Creates Bobo App

Bob Tedeschi, tech columnist for the New York Times, went undercover to develop an app for the iPad. But after his $4.99 “Bobo Explores Light” children’s educational app became a hit, Tedeschi was asked to leave the beat to write about gardening.

Tedeschi undertook the project using the pseudonym Craig Fusco so Apple wouldn’t give him any unwarranted favorable or unfavorable treatment. In a recent interview, he said he was moved from the tech beat after telling his editors of Bobo’s success.

“Bobo,” aimed at kids aged 8 to 12, is an interactive 21-chapter text that explains how light works through lasers and fireworks. Bobo is the robot guide.


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