Silicon Valley Pushing Back on Children’s Online Privacy

According to this NY Times article, Apple, Facebook, Google, Microsoft and Twitter have all objected to portions of a federal effort to strengthen online privacy protections for children.

In addition, media giants like Viacom, Disney, cable operators, marketing associations, technology groups and a trade group representing toy makers are arguing that the FTC’s proposed rule changes seem so onerous that, rather than enhance online protections for children, they threaten to deter companies from offering children’s Web sites and services altogether.

But the underlying concern, for both the industry and regulators, is not so much about online products for children themselves.  It is about the data collection and data mining mechanisms that facilitate digital marketing on apps and Web sites for children — and a debate over whether these practices could put children at greater risk.

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