Spelunking at Fisher-Price

Interesting article from the NY Times on the Fisher-Price PlayLab, which has morphed into a high-tech toy heaven for infants and toddlers.  From the piece:

“Today, the lab, located at the Fisher-Price headquarters in East Aurora, N.Y., looks more like an Apple store.  But instead of adults and teenagers, there are infants staring into computer screens, and parents and toddlers are passing iPads back and forth.”

Good for Fisher-Price in adapting to a generation of newborns who are going to be weaned on touch devices.


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