Free Apps Come with a Cost

Great article in the Wall Street Journal about marketers taking advantage of child consumers via hidden fees within so-called “free” apps.

From the piece, “Firms have long targeted children with toys, candy and entertainment.  But the simple touch-screen interfaces of the iPad, iPhone and the like, paired with instant purchasing, have brought merchandise within constant reach of children.  Wily sales techniques keep kids coming back for more.”

So the next time your son or daughter asks you to download a “free” app, keep an open mind but be skeptical and vigilant.

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