Marketers Reaching Kids Through Apps

Demonstrating how new technology is changing the way marketers reach young consumers, U.S. food companies are embedding their products in simple and enticing games for touch-screen phones and tablets, which is far cheaper (and more effective) than Saturday morning TV commercials.

Makers of snacks, sweet drinks and candy have long been under government and public pressure to limit advertising to minors on TV and the Web.  They’re now finding the unregulated medium of mobile devices an effective substitute to trigger demand and develop brand loyalty.

So the question is, should we, as parents, forbid our kids to use apps such as “SuperPretzel Facotry” and “Icee Maker”?

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