Toys R Us Gets in the Tablet Game

Toys R Us today announced the launch of a tablet computer for kids — Tabeo – to be released just ahead of the holiday season next month.

I agree with Needham & Co. analyst Sean McGowan who said, ““Toys R Us’ Tabeo appears to offer great value, but the challenge with Tabeo will be keeping the product from occupying an awkward middle ground — not quite cool enough to get people to spend the money, but not cheap enough to be an impulse purchase.”

The Tabeo will come with 50 preinstalled apps, including Angry Birds and Fruit Ninja, and a book app called istorybooks.  It will be equipped with WiFi and run on Google’s Android 4.0 operating system.

Will be interesting to see if there’s room for another device targeted at kids to compete directly with LeapFrog’s LeapPad. If I can get my hands on one, I’ll check it out and report back.


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